That’s little harsh perhaps, but it’s essentially true. Despite all you’ve done making a shiny product or service, they don’t care. For now at least. All is not lost, however. They just got a new wallet and it’s small. There’s work to do. The right words, in the right order, change things. If Martin Luther […]
Life’s too short to be boring
You don’t read boring marketing, so why should people read yours?
Let’s be honest here, most marketing you read these days is mind numbingly dull.
It washes over you like last night’s bad TV. You don’t give it a second thought.
Guess what? You’re not the only one that thinks that.
Marketing you remember, on the other hand, is different.
Is it dull? You bet it isn’t. It means something to you. You understand.
It talks about your problems. It talks to you as if you matter.
You sit up and notice.
You think you might buy…
If only there were a way to attract customers by being honest and human.
By being more in line with your values and not worrying about those that might not like you
By being straight up with them and not pulling the wool over their eyes
By understanding their problems and not banging on about how great you are all the time.
You know that feeling of panic? You sit down to write and produce nothing but a sigh? That blank page when nothing seems to work? You daren’t write anything? Happens all the time. Then, you finally manage to put pen to paper only delete everything because you think you can’t possibly get away with writing […]
Yes, that’s right, you are not your customer…. There are two things fledgeling business owners love talking about, their product or service and themselves. I can understand why – they’re like new parents with a baby. They think everybody should be interested. So when they profile their customers they imagine them to be interested in […]
I am going to start today with a disclaimer. I love teachers. In a previous life, I was very nearly one myself. A past partner was one. I learnt French at University with a bunch of them. You can’t say I have it in for the teaching profession. However, something in schools traumatises a lot […]
All successful businesses have figured this out. It’s the question most owners find incredibly difficult to answer when first asked. But, once they do, it completely changes their outlook. It’s that big. Why are you in business? This isn’t unique to you and your business. It’s the question that drives all human endeavour. Had we […]
You know that feeling? When you want to buy something you’re not sure you can afford or when you want to do something you can’t justify? You make your purchase, or you do that thing with your heart and then defend it with your brain. The more you try to justify yourself, the easier it […]