People are busy. As soon as the alarm goes off, their heads are crammed full of stuff. What was that report due today? Will I have time to get to the gym later? And Little Johnny can’t find his left shoe, and he was supposed to leave for school five minutes ago. Writers are trying […]
Non-corporate, non-stuffy conversion copywriting that gets your ideal client to say “yes”.
Hello, my name is Mike.
I help small business owners communicate effectively, win work with their ideal clients and turn them into long-term partners.
It’s probably too late to stake that claim, but I’m serious. When I was in my early teens -13 or 14 – I invented a football league made up of imaginary teams from towns in the local area. Throwing dice to determine the results, I managed to calculate positions for an entire league table over […]
Do you remember the clarion call of the ice cream van? That wonky Greensleeves theme that could only provoke a Pavlovian “I need ice cream, I need ice cream” response in any self-respecting 9-year old? Forever ingrained in the collective consciousness. It inspired a mad rush out of the house onto the street lest we […]
I’m old enough to remember both morning and evening newspapers. And the post coming twice a day - and also once on a Sunday. Some towns had different coloured newspapers - blue, green, yellow - on a Saturday evening just for the football results. News programmes on the TV were big set pieces, 6 and 9 or 10 in the evening […]
What’s the difference between a business that succeeds and one that doesn’t? How it listens to its customers. “But what if it hasn’t got any customers?”, I hear you ask. How it listens to those that want to buy from it. The only value you provide is that which your customers perceive. So how can […]
So what on earth is a customer avatar? It’s the kind of phrase you hear banded around all the time like ideal client profile or customer persona, but do you know what they mean? In a nutshell, it’s the client you would love to work with or to buy your product. It’s the one that’s […]