My father was British Rail’s assistant project manager when Euston station in London was rebuilt and opened in 1968. A year later, Neil Armstrong took his famous first steps in the Moon. How are these two pieces of information related? Let me explain. My brother was 8 in 1969 and like the whole world was […]
Life’s too short to be boring
You don’t read boring marketing, so why should people read yours?
Let’s be honest here, most marketing you read these days is mind numbingly dull.
It washes over you like last night’s bad TV. You don’t give it a second thought.
Guess what? You’re not the only one that thinks that.
Marketing you remember, on the other hand, is different.
Is it dull? You bet it isn’t. It means something to you. You understand.
It talks about your problems. It talks to you as if you matter.
You sit up and notice.
You think you might buy…
If only there were a way to attract customers by being honest and human.
By being more in line with your values and not worrying about those that might not like you
By being straight up with them and not pulling the wool over their eyes
By understanding their problems and not banging on about how great you are all the time.
I lived in Rennes in Brittany back in another life. I still get news alerts from the local paper because it makes me feel connected. There was a strange incident over the weekend. Rail traffic was halted on Saturday morning because of a bomb alert. The French tend to take that kind of thing seriously, […]
Human beings are by nature self-centred egomaniacs. The words they use are powerful elixirs that bolster their sense of self and their sense of place. Rudyard Kipling said Words are, of course, the most powerful drug used by mankind. People love to talk about themselves So it should surprise no-one that research by the Harvard […]
If there’s one thing you crave as a small businesses, it’s customers. Especially when you first set up – no customers equals no business. It’s hard. So you’re pleased when people start throwing money at you because that means you can start paying the bills. Or so you thought. Because clients aren’t all equal. Some […]
My daughter was born in France. She grew up in a bilingual environment hearing English all the time but both her mother and I spoke to her in French. She came to live with me for a few months and spent a term in a primary school in the Breton village where I lived when […]
What’s the point of marketing? Believe it or not; that is a question people ask. I’ve even had someone tell me that “marketing’s a con”. I’ll put that down to ignorance about what marketing is rather than any in-depth and worthwhile opinion about its value. Which leads me to the first and, most important question, […]