Conspiracy theorists, got to love them. I’m not sure they’d appreciate being a source of entertainment but they’re often so irredeemable in their blinkered wrongness, what’s left to do? I’ve been doing some research for a longer article and (shh – don’t mention it) my book and I’ve come up with some corkers. Forget flat […]
Life’s too short to be boring
You don’t read boring marketing, so why should people read yours?
Let’s be honest here, most marketing you read these days is mind numbingly dull.
It washes over you like last night’s bad TV. You don’t give it a second thought.
Guess what? You’re not the only one that thinks that.
Marketing you remember, on the other hand, is different.
Is it dull? You bet it isn’t. It means something to you. You understand.
It talks about your problems. It talks to you as if you matter.
You sit up and notice.
You think you might buy…
If only there were a way to attract customers by being honest and human.
By being more in line with your values and not worrying about those that might not like you
By being straight up with them and not pulling the wool over their eyes
By understanding their problems and not banging on about how great you are all the time.
Everyone’s a writer these days. Except they’re not. I’ve lost count of the number of people that have said to me over the years, “Oh, I can’t write”. Sometimes, they really can’t but sometimes they can, they just need a little help. We all make errors with our content, often because we’re just too close […]
Back in the day, before ones and zeros were invented, we used a quaint but antiquated old system to do our marketing. It involved a derivative of trees called “paper” that we used to fold up into a paper container called an “envelope”. We would then put something called a “stamp” on it (although some […]
I’m going to be straight with you. If you were my client and you wanted me to write “Welcome to my website” on your homepage, I’d sack you. On the spot. I’m out of here! Don’t want to work with you anymore no matter how much you want to pay me. My professional integrity and, […]
I was speaking to a graphic designer recently, or rather, the owner of a graphic design agency because it was clear he had no real idea about graphic design. And even less about marketing. He did know however about rebranding and “beautiful websites”. His whole pitch was all about how good looking his work was. […]
What’s the most important page on your website? It may surprise you, but most of the time it’s the About. It’s a pity then that so many businesses treat it as an afterthought. Once your site gets potential customers interested in your products or services, what do they do? They naturally head to your About […]