Do you remember the clarion call of the ice cream van?
That wonky Greensleeves theme that could only provoke a Pavlovian “I need ice cream, I need ice cream” response in any self-respecting 9-year old?
Forever ingrained in the collective consciousness.
It inspired a mad rush out of the house onto the street lest we miss it because it didn’t hang around. Once it had served everyone, it was off to the next street corner and the next round of sugar-deprived kids.
Although there was a whole range to chose from and as much as I liked Fabs, Mivvis and Zooms, I only had eyes for a 99. I never worked out how it got that name, but ice cream wasn’t the same without that chocolate flake.
If you’re one of those people that says “I’m not affected by advertising”, think again.
Advertising for things we love gives us a warm rush.
Sounds, feelings and emotions trigger us.
The things we hold dear pepper our stories, if you can’t tap into that in your marketing, you’re likely to be one step behind those that that can.
“People don’t remember what you do, they remember how you make them feel,” said the great Maya Angelou.
Tap into people’s feelings in your marketing, you will go far.