Did you have a side business that took off and became a full-blown enterprise?
I’ve been listening to a podcast about a guy looked at best-selling apps that were bad but still sold. He thought he could do better.
He decided to build a Spanish language Bible app, employed a Romanian coder and launched.
The aim was to make $600 a month to cover rent. When the audio element to the app launched, the business when crazy – from $600 a month to $6,000 a month to 6 figures a year.
However, he had a problem.
His wife would laugh when she told friends he was a Bible salesman.
In reality, he was a lapsed Mormon who had evolved into a convinced atheist. And he was a Bible seller.
He felt bad about that because he was selling people a lie. Not enough to stop doing though. People would ask him to pray for their dying relatives. They thought he was a preacher.
He ended up with a business he didn’t believe in, but it made him miserable.
In the end, he used the profits to fund another business – a virtual office – that rocked his boat far more.
Therein lies the moral problem – do you believe in your business? Does it have guiding principles? Does your story align with what you are doing
Or is your business a means to an end?