Many business owners are tempted to write their own copy. Thinking that they can write in English, so “how hard can it be?”
Quite hard in fact.
Copywriting is not just about putting words on a page. Those words have to serve a purpose.
How can a copywriter help you with that?
Copywriters know which questions to ask and do the legwork
Strange as it may seem, copywriting is only partly about writing.
It is mainly about persuasion. Persuading a reader to do something, sign up, buy or even vote.
That means research and talking to people to find out what they want, what pains them and how you can solve their problems.
Just writing something like “our excellent customer service will amaze you” or “we pride ourselves on…” won’t cut it anymore.
People use search engines because they’re looking for answers and the best businesses give them.
Copywriters know how words work
Copywriters write all day long. They are versed in the science of persuasion – for it is a science, not an art.
We also study the masters, the techniques that work (and have always worked). Good copywriters are in a constant state of self-improvement.
We know which words work best in which situations (and also the best order to use them!).
Copywriters are cold-hearted and independent
I get it, you built your business from scratch, it’s your baby and handing over control of some of the marketing can be difficult.
But you’re only doing that to let it grow.
A copywriter won’t be tempted to write about every aspect of it, just the ones that matter to your prospects.
Because they are the most important when it comes down to it.
We have the skills to grow your audience and increase conversion rates.
Trying to do it yourself is perfectly legitimate, but you may not be saving the money you think you are. You may be losing it.
And also, haven’t you got more important things to do? Like deliver all that business that your copywriter brings you?