You may have noticed the three sentences it merited on the evening news on Wednesday or coverage of Saturday’s funeral where he got the whole Champs Elysées treatment.
He was a legend in his country but almost unknown elsewhere. Much was made of the fact that he managed to fill London’s Royal Albert Hall or The Roxy in LA, but he filled it with French-speakers.
Here are some comments I noticed on Twitter.
“Death of #JohnnyHallyday the one story in France today. Impossible to grasp his influence there unless you’ve witnessed over-emotional, Pastis-addled Frenchmen in string vests belting out his songs at campfire karaoke”.
“Trying to explain Johnny Hallyday today. For Francophile Brits like me, he represented everything that was slightly naff and derivative in French rock-pop music. But hard not to underestimate his role as a unifying and beloved national figure”.
I never warmed to him and his ersatz imitation of rock music that rarely works in French. And the French have plenty of excellent music of their own anyway, so why bother?
But my opinion counts for nothing. Millions adored him as Saturday’s funeral shows.
“Johnny”s USP was that he sang in French. He was a specialist, and he cornered his part of the market. It mattered little that he counted for nothing to people that didn’t speak French, he was king of his world.
Very few artists make it on the world stage, but that doesn’t stop the others making an excellent living. Just as few businesses achieve world domination but many do very well.
Their secret is doing one thing well.
You can’t serve “everyone that wants (insert product or service)” because you’d kill yourself if you tried.
Concentrate on one client.
Your ideal client.
The rule of one.
One big idea
I can help you with that. I’m pretty good at cutting out the fluff and getting down the essentials. Brutal even. Are you up for it?