Ask copywriters anywhere in the world and they will have heard the same (wrong) assumption.
A copywriter writes patents. A copywriter deals with intellectual property.
I even heard a better one yesterday, a copywriter copies and pastes text (although that did come from a child to be fair).
No, copywriters write (not right) words.
But that’s about the only thing they have in common.
Some write for sales, some for marketing, most write for both.
Some write websites, blog posts, “content”.
The more direct response minded will write sales letters and campaigns, emails and sales funnels.
We are experienced in the art of persuasion and indeed realise, ironically perhaps, that persuasion is a science, not an art.
We’re curious, inquisitive and most of us need quite prodigious general knowledge. We’re good to have on your team in a pub quiz.
We know the art of writing, but enough to be able to keep it simple.
Persuasion is a simple process achieved with simple words.
We leave the longer, flowery ones to novelists who have to deal with more complicated emotions than us.
We’re also interested in what makes people tick.
We spend hours studying psychology, sociology and social sciences.
We spend much of our time researching but, contrary to what some clients think, words don’t suddenly start flowing when we sit down at a keyboard. The time it takes to type them is only a small proportion of the work carried out.
So don’t equate the number of words with the size of the invoice. It doesn’t work like that.
We advise – we’ve seen many of your challenges before.
We know about strategy, content and putting the right words in order one after the other.
Above all, we’re interested in people, the world and making things happen.
We’re professionals, we get you results.
Next time you think you might be able to write your copy yourself, try one of us.
You might be surprised by what happens.
Book a 30-minute Discovery Call. It’s free.