If there’s one thing you crave as a small businesses, it’s customers. Especially when you first set up - no customers equals no business. It's hard. So you're pleased when people start throwing …
Why do small businesses find it so hard to stand out from the crowd?
My daughter was born in France. She grew up in a bilingual environment hearing English all the time but both her mother and I spoke to her in French. She came to live with me for a few months and …
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People won’t remember what you do – but how you made them feel
What's the point of marketing? Believe it or not; that is a question people ask. I've even had someone tell me that "marketing's a con". I'll put that down to ignorance about what marketing is …
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Your prospects don’t care about you
That's little harsh perhaps, but it's essentially true. Despite all you've done making a shiny product or service, they don't care. For now at least. All is not lost, however. They just got a …
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Trying to please everyone will please no-one
You know that feeling of panic? You sit down to write and produce nothing but a sigh? That blank page when nothing seems to work? You daren't write anything? Happens all the time. Then, …
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It may come as a shock to you, but you are not your customer
Yes, that's right, you are not your customer…. There are two things fledgeling business owners love talking about, their product or service and themselves. I can understand why - they're like new …
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