Conspiracy theorists, got to love them. I’m not sure they’d appreciate being a source of entertainment but they’re often so irredeemable in their blinkered wrongness, what’s left to do? I’ve been …
Why do some people think this?
My father was British Rail’s assistant project manager when Euston station in London was rebuilt and opened in 1968. A year later, Neil Armstrong took his famous first steps in the Moon. How are …
People do impulsive things
I lived in Rennes in Brittany back in another life. I still get news alerts from the local paper because it makes me feel connected. There was a strange incident over the weekend. Rail traffic was …
How to look into your customers’ brains
Human beings are by nature self-centred egomaniacs. The words they use are powerful elixirs that bolster their sense of self and their sense of place. Rudyard Kipling said Words are, of course, …
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How to create a customer avatar
If there’s one thing you crave as a small businesses, it’s customers. Especially when you first set up - no customers equals no business. It's hard. So you're pleased when people start throwing …
Why do small businesses find it so hard to stand out from the crowd?
My daughter was born in France. She grew up in a bilingual environment hearing English all the time but both her mother and I spoke to her in French. She came to live with me for a few months and …
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