This marketing lark is easy, isn’t it? I mean, if you believe every other marketing guru out there, it must be. Apply my solution - landing page, lead magnet, emails, blah, blah, blah. So why …
Copywriting is conversation
People are busy. As soon as the alarm goes off, their heads are crammed full of stuff. What was that report due today? Will I have time to get to the gym later? And Little Johnny can’t …
I invented fantasy football
It’s probably too late to stake that claim, but I’m serious. When I was in my early teens -13 or 14 - I invented a football league made up of imaginary teams from towns in the local …
The clarion call of the ice cream van
Do you remember the clarion call of the ice cream van? That wonky Greensleeves theme that could only provoke a Pavlovian “I need ice cream, I need ice cream” response in any self-respecting 9-year …
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Too many choices
I'm old enough to remember both morning and evening newspapers. And the post coming twice a day - and also once on a Sunday. Some towns had different coloured newspapers - blue, green, …
Why do I need a customer avatar?
So what on earth is a customer avatar? It’s the kind of phrase you hear banded around all the time like ideal client profile or customer persona, but do you know what they mean? In a nutshell, it’s …
