Non-stuffy, non-corporate conversation copywriting
That's little harsh perhaps, but it's essentially true. Despite all you've done making a shiny product or service, they don't care. For now at least. All is not lost, however. They just got a …
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You know that feeling of panic? You sit down to write and produce nothing but a sigh? That blank page when nothing seems to work? You daren't write anything? Happens all the time. Then, …
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Yes, that's right, you are not your customer…. There are two things fledgeling business owners love talking about, their product or service and themselves. I can understand why - they're like new …
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I am going to start today with a disclaimer. I love teachers. In a previous life, I was very nearly one myself. A past partner was one. I learnt French at University with a bunch of them. You …
All successful businesses have figured this out. It's the question most owners find incredibly difficult to answer when first asked. But, once they do, it completely changes their outlook. It's …
Continue Reading about What is the meaning of (your business) life? →
