So what on earth is a customer avatar? It’s the kind of phrase you hear banded around all the time like ideal client profile or customer persona, but do you know what they mean? In a nutshell, it’s …
Do you speak “customer”?
A long time ago I did a degree in history. It was — and still is — a passion. I spent time in record offices peering at microfiche copies of documents written in the seventeenth and eighteenth …
What if I have more than one avatar?
I was asked this yesterday after a presentation about how to create a customer avatar. It’s a common objection. And the answer is “I hope you do”. Aston Martin has 73 (and I’m not one of …
Continue Reading about What if I have more than one avatar? →
You may be irredeemable
Conspiracy theorists, got to love them. I’m not sure they’d appreciate being a source of entertainment but they’re often so irredeemable in their blinkered wrongness, what’s left to do? I’ve been …
Why do some people think this?
My father was British Rail’s assistant project manager when Euston station in London was rebuilt and opened in 1968. A year later, Neil Armstrong took his famous first steps in the Moon. How are …
People do impulsive things
I lived in Rennes in Brittany back in another life. I still get news alerts from the local paper because it makes me feel connected. There was a strange incident over the weekend. Rail traffic was …
