Non-stuffy, non-corporate conversation copywriting
Human beings are by nature self-centred egomaniacs. The words they use are powerful elixirs that bolster their sense of self and their sense of place. Rudyard Kipling said Words are, of course, …
Continue Reading about How to look into your customers’ brains →
If there’s one thing you crave as a small businesses, it’s customers. Especially when you first set up - no customers equals no business. It's hard. So you're pleased when people start throwing …
My daughter was born in France. She grew up in a bilingual environment hearing English all the time but both her mother and I spoke to her in French. She came to live with me for a few months and …
Continue Reading about Why do small businesses find it so hard to stand out from the crowd? →
What's the point of marketing? Believe it or not; that is a question people ask. I've even had someone tell me that "marketing's a con". I'll put that down to ignorance about what marketing is …
Continue Reading about People won’t remember what you do – but how you made them feel →
That's little harsh perhaps, but it's essentially true. Despite all you've done making a shiny product or service, they don't care. For now at least. All is not lost, however. They just got a …
Continue Reading about Your prospects don’t care about you →
You know that feeling of panic? You sit down to write and produce nothing but a sigh? That blank page when nothing seems to work? You daren't write anything? Happens all the time. Then, …
Continue Reading about Trying to please everyone will please no-one →
