Those temples of tech that come a Saturday afternoon or the school holidays are full of teens and pre-teens treating the place like an internet café of yore and, unwittingly perhaps, being trained as future customers for one the world’s biggest companies.
The strategy is brilliant but the real genius of an Apple Store lies elsewhere. If you look around, you’ll be able to see every product while hardly turning your neck. Especially those on a single floor.
MacBooks, Pros and Airs lined up with the odd iMac and freestanding screen connected to a Mac Pro. iPads, iPhones and the occasional iPod (for now at least). Watches have a pride of place in the middle. Even the accessories are well within sight.
The purpose of any store, online or off, is to make it simple to buy. Apple makes things simple for you to buy.
Buyers don’t like complicated anymore, they want to be in and out.