A business is only worth running if you’re having fun.
It took me a while to reach that conclusion and even longer to make it come true.
I’ve been on a long and winding road.
But I got there.
I built the belief that I was a damned good copywriter and I could help small and larger businesses improve their message, get through to more potential customers and get better results.
And what did it? Work. Hard work. 20-odd years working with small businesses just like yours helping them determine what they’re selling and who they’re selling to.
Then using that information to build you a better message. It’s not about pretty words – it’s about careful research, thought and design. Yes, design. Copywriting is a science, not an art.
I read and continue to learn about my trade. I’ve spent a lot of time reading Claude Hopkins, David Ogilvy, John Caples or Gene Schwartz, the real Mad Men. It’s not enough to study – you have to apply.
Everything these guys wrote is applicable today because, even though the platforms have changed, we’re still human beings. Sales methods have stayed substantially the same for centuries.
Would you trust a doctor that didn’t keep up to date? Or even worse, wasn’t qualified.
I take the time to get to know my clients and help them create great messages that differentiate them by letting them be just who they are.
I’m a partner. I don’t say that in some trite, drippy way. It’s in our best interest for you to get more sales so we’ll be working together to do just that. I won’t let you waste your money on fruitless campaigns or bad ads. We’ll only do what’s essential and what works.
People also say I’m pretty cool to work with!
Previously, I worked in travel and business information before starting as a translator and copywriter back in the 1990s.
I was a dogsbody in a market research company, and I had paper rounds and milk rounds in the 1970s.
I lived in France for 20 years in all and went native. I gained a love for French cinema, steak tartare and the Breton coastline from the experience.
Yes, my French is damned good, so if you need a translator or an interpreter, I’m your man.
I’m originally a London boy, but through a long and romantic sequence of events, I came to rest in Somerset. I’ll tell you about them if we work together.
I have an unhealthy interest in seventeenth-century millenarians, experimental and leftfield music
I make a mean onion tart (that used to surprise the French!).
I’ve also got a degree in History and French.
I’m here to help you work out your business so you can have more fun running it.
I’m here to give your marketing a solid base.
To finally give you the clarity to be able to talk to your customers in ways they understand.
To cut through the marketers’ bullshit about what they would like you to have and to work out what you need.
To help you understand what you’re not sure about in marketing and to give you more confidence in your business
To stand out in a non-douche bag way that makes you comfortable