Hi, I’m a big fan of your work. Maybe you remember that I asked you to design me a logo for my business. Unfortunately, I couldn’t afford your prices, so I asked another designer to make a logo in your style. But I respect you so I wanted to check if you were okay with me using this.
Client: “What’s my username?”
Me: “It’s your first name, a space and then your last name.”
Client: ”How am I supposed to remember that?”
Client: “Well, how big is your computer?”
Me: “My, uh… How big?”
Client: “Yeah. How big? Is it big enough to handle a big sign?”
Me: “Well it’s a newer MacBook Pro so, like I said, I shouldn’t have any trouble.”
Client: “No, like how many inches?”
Me: “Um, well… It has a 17-inch screen.”
Client: “Well that won’t work. We need something that’s thirty or forty inches wide. It’s a big sign.”
Even with the best planning, you’re going to get a bad client from time to time.
One that calls at the weekend, just as you’re sitting down to dinner or when you’re out with the family.
One that complains about every invoice.
Or one that just doesn’t get what you’re talking about.
Those examples are taken from clientsfromhell.net, a site that’s worth looking at if ever you feel you have the worst clients in the world.
I’ve had my fair share as well, many years ago when I was a translator, a client responding to my request for further information on specialist vocabulary said:
“you’re the translator”
How does this happen?
You’re probably targeting the wrong people…
The problem with targeting everybody is you’re likely to get anybody. Including the tyre kickers, the time wasters and idiots I’ve just mentioned.
Smart marketing is all about identifying the kind of businesses you’d like to work with. People that appreciate what you do and its value. They’re willing to pay and understand the challenges you face giving them top quality service.
Yes, I hear you say, but my customers are different…
Unless they’re not human beings, they’re not. They’re people just like you and me.
I’ve got a gift for you today.
You can get started with identifying your ideal client with my simple formula for finding your ideal client. It’s a free PDF sheet that’ll give you the basic information to get started.
Go on, download it here.