If I had a pound for every time I’ve heard that little gem in presentations over the years, I’d have been able to retire to my beach resort a while ago now.
An elevator pitch, 40 seconds, 60 seconds or whatever you’d care to call it is a very brief opportunity to get the attention of your listener.
The thing is, you only have one head. You’d look a bit silly with two hats.
Imagine you saw a TV ad where two things were promoted in the same sequence. You’d be confused, wouldn’t you?
Human beings aren’t wired to multitask. We can only concentrate on one thing at a time. All of us.
We only hear the last thing we’re told.
Think about that.