And so endeth seven seasons and 166 episodes of Buffy the Vampire Slayer.
I just watched the whole lot.
I wasn’t sure if I wanted to but was talked into it by a friend. I mean, a teen series about vampires? Why on Earth would I be interested in that?
OK, I am a self-confessed geek. I’ve watched all the Star Trek ever made – including the animated series. Add to that Stargate SG-1, Farscape, Babylon 5, Andromeda and a number of other past and recent sci-fi series and that makes my taste “out there” on many people’s scale (including my wife).
20 years late to the party?
Turns out that yes.
Sex and drugs and rock ‘n’ roll? It’s overflowing with the stuff.
Tears? Heartbreak? Fill yer boots.
Because Buffy isn’t about vampires, or demons or ghouls. Not really.
It’s about human beings, their frailties and their strengths.
It deals with some seriously grown-up themes, even in the earlier programmes where the protagonists are only 16 or 17.
It’s about how people pull together, interact with each other and sometimes pull themselves apart.
Stories are central.
And story is central to your business too.
You can talk about how you face the demons, ghouls and vampires that come up in your life.
You can talk about your principles and values.
You can talk about your successes – and your failures. You are only human after all.
Because your audience loves a good story. We’ve been listening to them since the dawn of time.
Because your audience is far more likely to engage with a story they can relate to rather than a sales pitch they can’t.
Buffy stood up, and still does, because of the strength of its stories. Many a blockbuster movie full of the latest special effects and flashy imagery falls flat on its arse because there’s no story behind it.
Your audience wants to feel something.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Want some help with that? Then get in touch. No vampires included.