He had a business selling bottles of water.
Water Is a very profitable business when you get it right. Just walk up-and-down the aisles of your local friendly supermarket. Bubbles, flavours, all different kinds of packaging.
But his water was different. It was healthy water.
Did you know some water isn’t healthy? It’s all relative, I suppose, but some bottles have things added. Chemicals and the like.
But our man’s water was fine. He claimed in a Facebook group about it clearing out his innards, his energy levels being through the roof and his sweat being healthy.
Despite all these benefits, people doubted him. Surely not, I hear you say. Well, yes, dear reader. People called him a scammer, a scoundrel even.
He was asked for details about his claims. He accused them of not being “open-minded”.
He left the group.
There are good marketers and bad marketers. Unfortunately, the bad ones get all the attention.
The thing is, in order to be sold, all products have to be marketed.
Marketing is about telling stories we want to believe. They’re the perfect way to build trust.
The best marketers are not scammers because they’d get found out if they were. Just like my enhanced water seller earlier.
You’re not a scammer, so let’s put some believable stories into your marketing.